Definition of business
L.H
Haney said- Business may be defined as humans activity of
people detected toward producing or acquiring wealth through buying or selling
goods
Peter
F Drucker said –
Any organization that fulfills itself through marketing of product or
service is a business
Objectives of business
The organization
goal can be obtained as the future state of affairs that the organization
collectively tries to bring about.
There are four
classify of business objectives
1.
Economic
2.
Social
3.
Human
4.
National
. Economic Objectives:
Business is basically an economic activity.
Therefore, its primary objectives are economic in nature. The main economic
objectives of business are as follows:
(i) Earning profits:
A business enterprise is established for earning
some income. It is the hope of earning profits that inspires people to start
business. Profit is essential for the survival of every business unit.
(ii) Creating customers:
Profits are not created by God or by the force of
nature. They arise from the businessman's efforts to satisfy the needs and
wants of customers.
(iii) Innovations:
Business is an organ of dynamism and change. In
these days of competition a business can be successful only when it creates
new designs, better machines, improved techniques, new varieties, etc. Modern
science and technology have created a great scope for innovation in the
business world. Innovation is not confined to the invention of a new machine.
Social objectives
Business does not exist in a vacuum. It is a part
of society. It cannot survive and grow without the support of society. Business
must therefore discharge social responsibilities in addition to earning
profits.
According to Henry Ford, "the primary aim of
business should be service and subsidiary aim should be earning of
profit." The socials objectives of business are as follows:
(i) Supplying desired goods at reasonable
prices:
Business is expected to supply the goods and
services required by the society. Goods and services should be of good quality
and these should be supplied at reasonable prices. It is also the social
obligation of business to avoid malpractices like boarding, Black marketing and
misleading advertising.
(ii) Fair Remuneration to employees:
Employees must be given fair compensation for
their work. In addition to wages and salary a reasonable part of profits should
be distributed among employees in recognition of their contributions. Such
sharing of profits will help to increase the motivation and efficiency of
employees.
(iii) Employment Generation:
Business should provide opportunities for gainful
employment to members of the society. In a country like India unemployment has
become a serious problem and the Government is unable to offer jobs to all.
(iv) Fair return to investor:
Business is expected to pay fair return to
shareholders and creditors in the form of dividend and interest. Investors also
expect safety and appreciations of their investment. They should be kept
informed about the financial health and future prospects of business.
(v) Social welfare:
Business should provide support to social,
cultural and religious organisations. Business enterprises can build schools,
colleges, libraries, Adhara sheilas, hospitals, sports bodies and research
institutions. They can help non-government organizations (NGOs) like CRY, Help
Age, and others which render services to weaker sections of society.
3. Human
Objectives
Business is run by people and for people. Labour is
a valuable human element in business. Human objectives of business are
concerned with the well-being of labour. These objectives help in achieving
economic and social objectives of business. Human objectives of business are
given below:
i.Labour welfare:
Business must recognize the dignity of labour and
human factor should be given due recognition. Proper opportunities should be
provided for utilising individual talents and satisfying aspirations of
workers. Adequate provisions should be made for their health, safety and social
security. Business should ensure job satisfaction and sense of belonging to
workers.
ii. Developing human resources:
Employees must be provided the opportunities for
developing new skills and attitudes. Human resources are the most valuable
asset of business and their development will help in the growth of business.
iii. Participative management:
Employees should be allowed to take part in
decision making process of business. This will help in the development of
employees. Such participation will also provide valuable information to
management for improving the quality of decisions. Workers' participation in
management will usher in industrial democracy.
iv. Labour management cooperation:
Business should strive for creating and
maintaining cordial employer employee relations so as to ensure peace and
progress in industry. Employees should be treated as honorable individuals and
should be kept informed.
4. National Objectives
National objectives of business are as follows:
(i) Optimum utilization of resources:
Business should use the nation's resources in the
best possible manner. Judicious allocation and optimum utilization of scarce
resources is essential for rapid and balanced economic growth of the country.
(ii) National self-reliance:
It is the duty of business to help the government
in increasing experts and in reducing dependence on imports. This will help a
country to achieve economic independence. This requires development of new
technology and its application in industry.
(iii) Development of small scale
Industries:
Big business firms are expected to encourage
growth of small scale industries which are necessary for generating employment.
Small scale firms can be developed as ancillaries, which provide inputs to large
scale industries.
business process
A business process is an activity or set of
activities that will accomplish a specific organizational goal. Business
process management (BPM)
is a systematic approach to improving those processes.
The Business Process Management Initiative
(BPMI), a non-profit organization, exists to promote the standardization
of common business processes, as a means of furthering development of Business
Process Execution Language (BPEL) and
Business Process Modelling Notation (BPMN).
Both languages were created to facilitate communication between IT and
line-of-business (LOB).
Business
Selection
Benefits: Those who are interested in starting a new business are
often told that they should select a business that takes advantage of their
skills and experience. But that often leaves them perplexed because they don't
really know how to go about doing that. The attached file will clarify some of
the confusion by allowing you to rate your interests and compare them to
various business possibilities. Once you've completed the "test," you
should be well on your way to choosing the business that's right for you.
File
Description: The file contains a two-page
document in rich text format (RTF) that is suitable for use with most word
processing programs used in the Windows environment.
Special
Features: Included are the following:
- a place for you to rank all of the business you're currently considering
- an exercise for rating those various business ideas
- a means for interpreting the results of the exercise and a method for selecting the business that's right for you or at least for narrowing your list
Business Selection Process
Selecting the right business to join
an incubator is one of the important tasks of the management team. There are
many crieteria to be weighed up, including how ready the applicant is for an
incubation process, what the process could add to the applicant's business, and
what the applicant's business will add to the incubator. This article steps
through in detail how to choose businesses for admission to an incubator.
Objectives
The function of the business selection process is
choosing, from amongst candidate companies, those with the greatest potential
for success. This is a complex process, because the concept of success is a
relative value. Each incubator has its own criteria, that result from the
decisions taken during the modelling and planning of the incubator. For more
information, see guideline Modelling and Planning an ICT-Enabled Business
Incubator. Definitions of partners, mission, vision, objective, focus, model
and purpose of the incubator are highlighted
The business selection process must be compatible
with the incubator’s internal and external environment. During this process
companies are chosen that contribute to improving the indicators used for
evaluating an incubator’s performance. See area Evaluating and Reporting on the
Incubator.
Key Issues
It is important to ensure that there are a large
number of candidate companies. This gives a better chance of selecting high
quality companies. That is: the more businesses that take part in the selection
process the higher the probability of selecting companies with greater chances
of success.
The management team must publicize the incubator
at the whole community level and, specifically, amongst potential candidates.
See guideline Marketing the Business Incubator.
At the same time procedures must be implemented
that make it possible to seek out companies/entrepreneurs to participate in the
selection process. See guideline Prospecting for New Entrepreneurs.
The selection process has three critical parts:
- Definition of criteria
- Process stages
- Professionals involved:
1. Definition of Criteria
The choice of selection criteria must give due consideration to the
incubator’s characteristics and performance evaluation system. The following
aspects are taken into account:- The stage of the enterprises: A clear definition about which stage an enterprise will be accepted into the incubator. Several questions must be answered at this point.
Ø Must the
enterprise be legally constituted?
Ø Is it necessary
for the enterprise to have a business plan?
Ø Should the
enterprise already be marketing its products?
Ø Must the product
be considered a finished product?
Ø Can the
enterprise be a department/division of an already constituted company?
- Purpose of the Incubator: The importance of the purpose and objective of the incubator is highlighted in the guideline Defining the Incubator’s Purpose. The incubator’s objective (eg public benefits like job creation, or private benefits like profit-making) will influence the selection criteria. Profit-seeking incubators, for example, favour those enterprises with a greater probability of generating financial returns. For non-profit incubators, the social results of the enterprise may be more significant,.
- The Incubator’s Focus: normally, the type of enterprises selected aligns with the incubator’s focus. See guideline Defining the Incubator’s Focus. This is evaluated in the first stages of the selection process. If the incubator supports technology-based enterprises, for example, applications that are not in line with this orientation must be rejected.
- The Incubator Partners: the selection criteria must include companies with attuned aims. That is: companies are selected should have a similar vision to the incubator’s partners. What is important to the incubator’s partners must be evaluated, for example:
Ø The number of
jobs that are generated
Ø Technological
innovations produced
Ø Level of the
enterprise’s potential turnover
Ø Alignment with
specific economic sector(s)
Note: the objectives of
the partners shape the selection criteria, but do not determine them.
Mission, vision
and objectives: the incubator’s
mission, vision and objectives must be assessed critically. This will produce
criteria that aid in selecting companies that are compatible with the
incubator. Generally, this information influences all the criteria used in the
selection process and shapes the profile of the enterprise to be supported:
Ø
Are
there technological innovations?
Ø
Are
jobs generated?
Ø
Is
there profit for the incubator?
Ø
Is
there economic diversification?
Ø
Will
the applicant’s success contribute to a struggling economic sector?
Ø
Is
there consolidation of a given productive arrangement?
Characteristics
of the enterprise: criteria
must be defined that make it possible to evaluate:
Ø
Feasibility of
the Enterprise:
An important assessment is the enterprise’s ability to develop in a consistent,
sustained manner, independently of the incubator’s focus.
Criteria that
can be used are:
Ø
Economic-financial
feasibility:
evaluations consist of a check that the quantity of resources required is
compatible with the quantity of resources available to the entrepreneurs (or
obtained from third parties). The time needed to get a return on investments,
plus the rate of return and profitability levels.
Ø
Technical
feasibility:
Is the technology required for product development available and/or can be it
developed by the entrepreneurs?
Ø
Degree of
innovation:
to what extent does the proposed process/product differ from currently existing
solutions?
Ø
Team capacity: Is the
experience and knowledge of the nominated team adequate to develop the
product/service? An assessment should made of the team’s entrepreneurial
profile. This is critical to the success of the undertaking and could be done
through interviews with psychologists or through various questionnaires or
exercises.
Ø
Impact on society: the incubated enterprises must
contribute to the improvement of society as a whole. Keeping this in mind, the
following criteria also need evaluation:
Ø
Technological
impacts:
evaluation of the contribution of the enterprise in terms of updating
technologies used by companies/communities. See guideline Technological
Benefits.
Ø
Social impacts: the
enterprise’s potential to improve the quality of life of society. See guideline
Social Benefits .
Ø
Economic
impacts:
evaluation of the enterprise’s contribution to the development of the region/country
in which it is located.
The potential for following must
be evaluated:
Ø
Is
there job generation?
Ø
What
is the level of annual income?
Ø
What
is the export potential?
Ø
What
is the potential for generating taxes?
Ø Environmental impacts: depending on
the focus of the incubator’s actions, an enterprise’s environmental impacts may
become significant. A rating could be made of any detrimental environment
impact of the processes, products and/or subproducts of the new enterprise.
2. Definition
of selection process stages
Selection stages should be planned with an increasing degree of selectivity.
The applicant enterprises should be evaluated with regard to their alignment
with the incubator’s characteristics, followed by more specific steps for
evaluating the merit/quality of the enterprise. Important questions are:
Ø
Preliminary
evaluation: the selection process’s first stage chooses those enterprises
most in line with the incubator’s characteristics;
Ø
Training:
will the selection process include a preparatory course for entrepreneurs
(Elaboration of the Business Plan, for example)?
Ø
Interview:
time should be planned for the incubator’s management team (or a professional
designated by that team) to have contact with the entrepreneurs.
Ø
Evaluation
Committee: The involvement of different professionals is essential to the
success of the selection process. Consideration should be given to evaluation
of the enterprise/entrepreneurs by professionals from outside the incubator.
3.
Professionals involved
It is essential that enterprises are evaluated
from different points of view. In general terms, this can be divided into four
groups, who could form an Evaluation Committee:
Ø
Academics: include
researchers and professionals knowledgeable in the technical area/technology
focused on by the company
Ø
Market: involves the
participation of businesspeople, venture capitalists, and marketing
professionals, who can evaluate the enterprise from the business point of view.
Ø
Government and
development institutions: ensure a macro vision of the selection process, by
evaluating the impacts of the enterprise on society as a whole.
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